Contour Products(TM) Works with National Drug Store Chains to Offer 'Cash-and-Carry' Ergonomic Sleep and Body Comfort Items

Effective, Affordable Solutions Fill Important Medical Niche for Customers

Contour Products, a leader in the ergonomic sleep and body comfort industry, recognizes an important trend in the home health care market as more national drug stores are offering cash-and-carry items similar to those found in DME (Durable Medical Equipment) shops. With insurance costs rising and Medicare consolidation creating more paperwork and longer lag times, drug stores continue to grow the selection of convenient solutions addressing customers' health and wellness needs. Industry leaders like Contour Products, which understands the importance of offering consumers effective, easy-to-use comfort solutions, is at the forefront helping drug stores serve this market.

"When patients purchase products from dedicated DME supply stores it's not always clear how to use them," says Joe Safrit, national sales manager for Contour Products. "Our self-explanatory packaging alleviates that issue so consumers can effectively use our products. Contour Products' reputation for quality, innovative solutions that 'do what they say they do' make our solutions ideal for customer needs in the sleep and body comfort category."

Contour Products relieves body aches, improves body alignment and alleviates respiratory problems such as sleep apnea through ergonomic body comfort and sleep solutions that can be used at home, the office or for travel. These products target the entire body or specific areas such as the legs, back or spine.

National drug stores such as Walgreens.com , Rite Aid and CVS, as well as regional drug stores, are carrying many Contour items that have received consumer and media accolades. These products include: back and leg massagers; "night light" comfort slippers; a "twistable" travel massage pillow for the head, neck and back; an anti-snore pillow; a CPAP sleep aid for mask users; and the Mattress Genie, which raises and lowers a typical bed as an affordable alternative to a hospital bed. The products are featured in self-explanatory packaging in the home health area of drug stores, "As Seen on TV" sections or in Contour's recently designed displays near store pharmacies.

About Contour Products

Founded in 1991, Contour Products is a leader in the ergonomic sleep and body support industry. Since introducing the Contour Pillow, Contour has sold over 20 million products in the United States and abroad. The company has registered 66 patents and trademarks. Items can be ordered online, at 1-800-950-0230, through catalogs such as Brylane Home and Fingerhut and at national retailers like Bed, Bath and Beyond, Brookstone and Target.com . The national drug stores CVS, Rite Aid, Walgreens.com and over 400 DME/pharmaceutical stores sell items. Medical suppliers such as McKesson, Cardinal Health and Invacare also carry products, as does the U.S. Coast Guard. Contour Products is headquartered in Ft. Lauderdale, FL. and has operations in Charlotte, N.C. For National Sales, call +1-800-692-6686 x2410